Yes. In Real Life (TM) that hobby is called 'SEO', for Search Engine Optimisation, and some people ask lots of money to apply that special sort of magic potions to a web site.

Due to the well-connectedness of Milliways, I just put up a post, and there I am! On the first page for '"Herb Parker" dahn' as well, which is a more likely combination he'd be looking for, if he did an ego search.