Well, these adverts plus some trailers for other shows on that channel fill up the 45 minutes of show to make a full hour, and there's only those two blocks rather than more shorter ones as in other places.

I was quite amused at the squeaky-clean harmlessness aimed at a fully mainstream audiences all the advertising had, including the food and drink ones. Quite a contrast to Hannibal, which is rated 'over 18' here and only gets shown at 11.15 pm.