Narrativium makes the world go round...

[yakalskovich]

...and brings ruins to life.

With the right sort of story to go with it, even a derelict old building is newsworthy:
http://www.dotcomtod.com/modules.php?name=News&file=article&sid=11730&mode=flat&order=0&thold=0

(Sorry, link is in German; only wiebke, floppy_hat and japanologist can understand this properly from among you. Still, I'm proud of the accomplishment.)