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yakalskovich) wrote2010-04-07 08:36 pm
yakalskovich) wrote2010-04-07 08:36 pm
Entry tags:
Reality according to Big Business
Today at work, my mind got assaulted by a bizarre construct called the 'HP style guide', a 150-page PDF document detailing what advertising or web sites have to look like if they have any official connection with the computer manufacturer, oh sorry, 'technology company' originally known as Hewlett-Packard.
I kept sniggering at the term 'action verb'. Verbs describe actions anyway, so this is a pleonasm which seems to suggest something along the lines of action movies, or action figures. I don't know what happens in the brains of these marketers, if anything.
But the best thing were the colour schemes. Most of them were, well, the names sort of described what colour they are. Apart from the purple. "HP purple" is a soft, creamy cerulean blue.-
I kept sniggering at the term 'action verb'. Verbs describe actions anyway, so this is a pleonasm which seems to suggest something along the lines of action movies, or action figures. I don't know what happens in the brains of these marketers, if anything.
But the best thing were the colour schemes. Most of them were, well, the names sort of described what colour they are. Apart from the purple. "HP purple" is a soft, creamy cerulean blue.-