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Label in Puma football shorts...
Jan. 13th, 2013 02:29 pm
... which the Nazgul got for Christmas.
Are football fans really that stupid, are Puma product managers really that arrogant, or is it an obfuscated joke?
... which the Nazgul got for Christmas.
Are football fans really that stupid, are Puma product managers really that arrogant, or is it an obfuscated joke?
It's all just a decades-old publicity stunt of truly geological dimensions...
The article itself is almost thirty years old, and still nothing seems to have changed in the general setup of things. Diamonds are still considered a good investment, and indispensable for engagement rings. Even The Crisis hasn't destroyed the myth yet.
Also, there absolutely needs to be a 'Mad Men' episode about that diamond publicity stunt in one way or another, how advertising creates demand, and demand creates value. Just remember -- style icons of the time, from Marilyn Monroe to James Bond, have all promoted the value of diamonds!
The article itself is almost thirty years old, and still nothing seems to have changed in the general setup of things. Diamonds are still considered a good investment, and indispensable for engagement rings. Even The Crisis hasn't destroyed the myth yet.
Also, there absolutely needs to be a 'Mad Men' episode about that diamond publicity stunt in one way or another, how advertising creates demand, and demand creates value. Just remember -- style icons of the time, from Marilyn Monroe to James Bond, have all promoted the value of diamonds!
Paywall fail
Jul. 17th, 2010 05:20 pmPutting the online edition of what may have once been the most prestigious newspaper on the planet behind a paywall (hoping that old reputation would finally make people shell out the money) seems to have failed abjectly.
Not only does nobody read it, the articles can no longer be deep-linked, quoted with a reference, or listed on the page of the freelancers that wrote them. Signals can no longer be boosted. Behind that paywall, a newspaper goes back to being what it was before the advent of the internet: - a monolithical entity talking to itself, instead of part of the worldwide web of professional news sources and bloggers that process and amplify breaking news and background information. And yes, each of us is a part of that.
Only The Times no longer is.-
Are we missing it at all? Will we quote it again when it takes down the paywall?
I never quoted it much; I recently tried to because that's where quote from the snarky statisstics professor came from, but when I got to the paywall, I simply turned back and found something else to link to. Cursing the paywall as I went, and writing off the Times as a potential news source...
Not only does nobody read it, the articles can no longer be deep-linked, quoted with a reference, or listed on the page of the freelancers that wrote them. Signals can no longer be boosted. Behind that paywall, a newspaper goes back to being what it was before the advent of the internet: - a monolithical entity talking to itself, instead of part of the worldwide web of professional news sources and bloggers that process and amplify breaking news and background information. And yes, each of us is a part of that.
Only The Times no longer is.-
Are we missing it at all? Will we quote it again when it takes down the paywall?
I never quoted it much; I recently tried to because that's where quote from the snarky statisstics professor came from, but when I got to the paywall, I simply turned back and found something else to link to. Cursing the paywall as I went, and writing off the Times as a potential news source...
Reality according to Big Business
Apr. 7th, 2010 08:36 pmToday at work, my mind got assaulted by a bizarre construct called the 'HP style guide', a 150-page PDF document detailing what advertising or web sites have to look like if they have any official connection with the computer manufacturer, oh sorry, 'technology company' originally known as Hewlett-Packard.
I kept sniggering at the term 'action verb'. Verbs describe actions anyway, so this is a pleonasm which seems to suggest something along the lines of action movies, or action figures. I don't know what happens in the brains of these marketers, if anything.
But the best thing were the colour schemes. Most of them were, well, the names sort of described what colour they are. Apart from the purple. "HP purple" is a soft, creamy cerulean blue.-
I kept sniggering at the term 'action verb'. Verbs describe actions anyway, so this is a pleonasm which seems to suggest something along the lines of action movies, or action figures. I don't know what happens in the brains of these marketers, if anything.
But the best thing were the colour schemes. Most of them were, well, the names sort of described what colour they are. Apart from the purple. "HP purple" is a soft, creamy cerulean blue.-
Internet age extortion
Sep. 24th, 2009 02:42 pmHey, big brands! Set Godin has you where it hurts! For 400 bucks a month, he will let go.-
1 - Go to Wikipedia. Hit "random" or click http://en.wikipedia.org/wiki/Special:Random
The first random Wikipedia article you get is the name of your band.
2 - Go to Quotations Page and select "random quotations" or click http://www.quotationspage.com/random.php3
The last four or five words of the very last quote on the page is the title of your first album.
3 - Go to Flickr and click on "explore the last seven days" or click http://www.flickr.com/explore/interesting/7days
Third picture, no matter what it is, will be your album cover.
4 - Use Photoshop or similar to put it all together:
( And now, a little grumble... )
The first random Wikipedia article you get is the name of your band.
2 - Go to Quotations Page and select "random quotations" or click http://www.quotationspage.com/random.php3
The last four or five words of the very last quote on the page is the title of your first album.
3 - Go to Flickr and click on "explore the last seven days" or click http://www.flickr.com/explore/interesting/7days
Third picture, no matter what it is, will be your album cover.
4 - Use Photoshop or similar to put it all together:
( And now, a little grumble... )
