How to deal with 'No'

First day at work; catching up with the SRS BZNS type blogs.

Seth Godin has an interesting idea about How To Deal With No. Not just good for a business who has lost a bid, but also for people looking for a job, authors selling pieces they've written, etc.

I sometimes deplore his too optimistic attitude, but on the whole Seth Godin ist worth reading -- among the SRS BZNS type bloggers, that is.-